Mill Creek introduces Novacell at Natural Products Expo 2016 in Expo West, Anaheim, CA. Booth #3929
Plant stem cell line breaks new ground in skin care product industry!
(March 7th, 2016 ) Las Vegas, NV — For nearly four decades, Mill Creek Botanicals has channeled industry-leading practices and research into its award-winning products. Now, the company has released Novacell, a uniquely bio-engineered skin care line made from actual plant stem cells. This line could very well be a game-changer in the skin care world, offering amazing results using the cleanest and safest natural ingredients available in today’s natural products marketplace. Novacell debuted in March at the Natural Products Expo 2013, in Anaheim CA, and has since been well-received in the U.S. and in international markets.
“Once again, Mill Creek and its industry partners have come together to create something really great for the very well-informed natural products consumer,” said Panch Prasad, Mill Creek’s CEO. “Stem cell research has been a hot topic for a long time and using these methods in plants, we believe, can bring forth some amazing new health discoveries.”
Using advanced natraceutical technology, Novacell is formulated with Mung Bean (Vigna radiata) stem cell extract, peptides and antioxidants. Formulators have worked to create a proprietary plant stem cell culture system where cells are able to sustainably grow and completely reproduce. All information required to grow one mature Mung Bean tree is contained in one single stem cell. In addition, the cells possess distinct bioactive compounds and nutrients with wound-healing qualities that produce remarkable results for damaged or sensitive skin.
Novacell formulations are made of 71 percent certified organic ingredients. Known for its nutritional value in Asia for 4,000 years, the Mung Bean tree extract has been clinically tested to achieve remarkable effects on skin. Some of these discoveries include: helping to repair UV damaged cells, increases in collagen synthesis (creation), skin protection against environmental stress, and positive responses to chemical stresses.
“Vigna radiata has long been known for its adaptability in stressful environments and now consumers can use this powerful plant’s healing qualities for their own skin,” said Susan Raffy, Novacell formulator and 27-year veteran of the cosmetic chemistry industry.
The Novacell product line includes a Smoothing Eye Balm, which helps to diminish fine lines and wrinkles in the face’s “Crow’s Feet” area; a Brightening Facial Serum that’s great for sensitive skin; Restoring Night Cream that helps to even skin tone and improve skin clarity; a gentle Refreshing Facial Cleanser gel that’s great for all skin types, and Moisturizing Day Lotion, which is a lightweight emulsion that moisturizes and protects skin. Novacell formulations will be available nationally and internationally at numerous natural products retailers.
About Mill Creek Botanicals:
For more than 40 years, Mill Creek’s proprietary blends have been touted for their efficacy, competitive pricing, and strict adherence to environmentally-friendly practices. Sold in more than 45 countries, Mill Creek has won the respect of the most informed health industry consumers and enjoys some of the strongest brand loyalty and recognition in the natural products industry. For more information about Mill Creek, visit: www.millcreekbotanicals.com.
Founded in 1990 by Panch Prasad, a trained chemist and the recipient of the 2007 Exporter of the Year Award from the U.S. government, U.S. International Trading Corp. manufactures and distributes its six unique brands: Mill Creek Botanicals, Amazon Organics, Bellance, DuBarry, Novacell, Silver Fox, along with popular vitamins and supplements. The company sells to more than 45 countries in North America, Australia, South America, Southeast Asia and Europe. USITC brands have won several industry awards, including the 2003 Natural Products Showcase honor; “Best of Beauty” Awards from Better Nutrition Magazine in 2009 and 2010; Whole Foods Magazine’s “People’s Choice” Award in 2011 and 2012, and the Gear Awards Seal of Excellence in 2009. The company is headquartered in Las Vegas, Nevada, USA.
Panch Prasad, CEO of Mill Creek Botanicals.